This article gives a really interesting look at how gossip columns and fashion journalism have changed over time. I didn’t realize that gossip writing had such a long history, going all the way back to James Gordon Bennett. It’s surprising how much people have always cared about the lives of the rich and famous. What’s even more interesting is how these gossip columns went from being just one part of a newspaper to becoming the main focus of magazines like People and US Weekly.
Hedda Hopper stood out to me. She used her role as an actress to write gossip about other celebrities and even helped boost movie sales by creating drama between stars. That reminds me of today’s influencers and online drama, where gossip is used to gain followers and attention. As Ferris (2019) explains, gossip is now used as a kind of marketing strategy on social media.
The fashion journalism section was also very eye-opening. I didn’t know that Vogue was first a small, cheap magazine that focused on New York’s upper class. Now, it’s a huge global brand that everyone in fashion pays attention to. The fact that magazines like Vogue can make a model or designer famous shows how much power they have in shaping trends. As Steele (2012) points out, fashion magazines don’t just report on trends they help create them.
Overall, this article helped me understand how both gossip and fashion journalism have stayed important by changing with the times. Even though the platforms are different today, the goal of keeping people entertained and informed has stayed the same.
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